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City Farm
As part of the City Science Initiative at the MIT Media Lab, we explore the technological, environmental, social and economic design of scalable systems capable of producing affordable and high...
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Lessons From A Start-Up As They Happen
Chapter 2: Designing the Wings Written by Erika Penner and Elisa Hills On our quest to build a plane, we’re quickly realizing it’s the wings that allow us to fly. In our startup journey the wings...
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7-Year-Old Redesigns Sauce Label To Look Less Like It Contains Cat Poop
Harry Deverill didn’t understand the label of his favorite brown sauce so he contacted the makers and asked if he could recreate a label that made sense. His design is now on store shelves across...
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Building An Authentic Brand People Believe In
Written by Shawn Parr Building a brand that stands for something is challenging; it takes time and most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain...
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The Innovation 2-Step
Written by John Foster One of the longest standing designers at IDEO, Jim Yurchenco recently retired, and they posted a great video of him sharing some of his career lessons. Jim Yurchenco :...
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Bulldog Design: Helping Our Customer Serve Their Customers Better
Most people don’t think much about gearshifts or dishwashers or leaf blowers. In fact, most people probably don’t even think about what ties all these products together—plastic. But Citadel thinks...
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IMAGINE IF: Uncommon Sense Learnings
Designing disruptive, original solutions to existing problems and breakthrough products in existing markets is hard––really hard. To increase the odds of success, a company must think and act in...
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Music Is The Soundtrack For Life (And Innovation)
An interview with Patrick Dodd Music is a powerful force and an important part of our culture today. It tantalizes the senses and evokes emotion, movement and soul. Music can make us think, influence...
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Reminding Us There Isn’t An App For Everything
Three Hyper Island students (Caio Andrade, Rafael Ochoa, and Linn Livijn Wexell) dreamed up the idea of making “Not Available on the App Store” stickers as a friendly reminder to get kids away from...
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Imagine: A Letter To A Young Boy
Written by Megan Pilla My husband and I will bring a new baby boy into the world in just a couple of months from today. As we’ve been preparing for that moment, I’ve been thinking about some of the...
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This Artist Turns Trash Into Homes For The Homeless
Innovator, Gregory Kloehn had a crafty idea of creating small mobile homes for the homeless made from recycled and reclaimed materials found on the street. The project is completed with the help of...
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The Great Marketing Divide: Creativity vs Pragmatism
By Mia West Creativity vs Pragmatism, Imagine If They Could Meet In The Middle Every great brand begins as an idea––something born out of love, genius, or even frustration, but always deeply rooted in...
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Targeted Advertising in the Post-Facebook World
Written by Dave Vronay How social media has changed the advertising landscape Since the inception of advertising, the goal of a brand has always been “How can I get my message in front of consumers...
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Tile Might Be a Revolutionary Gizmo For Finding Lost Keys and Stolen Purses
People have been losing stuff for as long as there’s been stuff to lose. Luckily now there’s Tile to help save the day.
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A Time Tested Corporate Constitution
Written by Peter E. Greulich One hundred years ago this year, Thomas J. Watson Sr. took over the C-T-R Company. It was a haphazard consolidation of mismanaged companies—producers of meat and cheese...
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